What we do

We develop solutions to enable individuals to understand the impact of their behavioural biases and businesses to account for them.

Behaviours are in our DNA

Our solutions have been rooted in cutting-edge behavioural science since our foundation in 2014, and are grounded in the belief that factoring in behaviour is central, not an add-on, to modern services and relationships.

Solutions for consumers, suppliers and advisors

A suite of three core services enables us to service the differing needs of our customers. From banking and insurance through to financial advisers and even individual consumers wishing to ensure their financial well-being.

as standard

Engagement is not a nice-to-have. It’s central to the success or failure of a goal, and we understand this better than anyone. The team behind our products has constantly set the standard for modern consumer-engagement interfaces within the FS industry.

Award Winning

Winners of Finovate Best of Show, FSTech Innovation of the year and Schroder Platform Leading Innovation award, cementing our reputation as one of the most innovative and forward-thinking Fintechs in the world.