Be IQ™ – Behavioural Profiling

What is Be-IQ?

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Understanding a client and their financial capability is a challenge. It’s even more difficult demonstrating your client’s understanding and acceptance of risk in an increasingly regulated industry.

Be-IQ helps do both.

Backed by academic research

Working with renowned academics and experts in the field of human decision making, Be-IQ uses techniques rooted in Nobel Prize winning theory and is measured against a nationwide survey of financial capability and risk.

8 behavioural measures

These behavioural concepts have the greatest potential to address the concerns of financial services regulators and providers.

1 behavioural risk score

Be-IQ goes beyond psychometric testing by also measuring the behavioural and contextual factors that influence risk and decision making; factors such as loss aversion, confidence and time invested as well as the very context in which such tests are conducted.

More reliable in use

Better understanding a client’s risk profiling and decision-making process requires an output that can be relied upon. Be-IQ includes abstracted, gamified tests, less susceptible to user-manipulation than traditional profiling, delivering greater reliability and insight even when measured whilst the client is investing.

a next generation approach

accounts for time, confidence, loss aversion and capacity for loss

Our research has shown that measures such as confidence and loss aversion have a measurable effect on risk and investment decisions.

stimulates engagement via a consumer-engaging report

What does it mean for a client if they are comfortable with risk and yet loss averse, a gut instinct decision maker yet over confident? Be-IQ’s consumer-facing output provides a meaningful report delivering not just the results, but critically what they could mean for your client.

compares individual and bulk results to the UK population

Understanding a client’s financial capability is a huge step forward in today’s robo and service-led world, but being able to view and data-mine your entire customer base, compare it against the UK and even your own market niche provides for an entirely different level of opportunities.

Click here to arrange a demo of Be-IQ or to find out more information

Understanding a client and their financial capability is a challenge. It’s even more difficult demonstrating your client’s understanding and acceptance of risk in an increasingly regulated industry.

Be-IQ helps do both.

Working with renowned academics and experts in the field of human decision making, Be-IQ uses techniques rooted in Nobel Prize winning theory and is measured against a nationwide survey of financial capability and risk.

These behavioural concepts have the greatest potential to address the concerns of financial services regulators and providers.

Be-IQ goes beyond psychometric testing by also measuring the behavioural and contextual factors that influence risk and decision making; factors such as loss aversion, confidence and time invested as well as the very context in which such tests are conducted.

accounts for time, confidence, loss aversion and capacity for loss

stimulates engagement via a consumer-engaging report

compares individual and bulk results to the UK population

Brought to you by…

Get in touch with us

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Understanding a client and their financial capability is a challenge. It’s even more difficult demonstrating your client’s understanding and acceptance of risk in an increasingly regulated industry.

Be-IQ helps do both.

Working with renowned academics and experts in the field of human decision making, Be-IQ uses techniques rooted in Nobel Prize winning theory and is measured against a nationwide survey of financial capability and risk.

These behavioural concepts have the greatest potential to address the concerns of financial services regulators and providers.

Be-IQ goes beyond psychometric testing by also measuring the behavioural and contextual factors that influence risk and decision making; factors such as loss aversion, confidence and time invested as well as the very context in which such tests are conducted.

accounts for time, confidence, loss aversion and capacity for loss

stimulates engagement via a consumer-engaging report

compares individual and bulk results to the UK population

Brought to you by…

Get in touch with us